Dutch Masters - Craft Syndicate
Agency: Atmosphere Proximity
Client: Dutch Masters
CD: Rey Martinez
AD: Sam Kim
Director: Axel Gimenez
All / Amazon Pay: Holiday Gift Guide / Petit Pas / LSI 720: Brand Anthem / Dutch Masters: Craft Syndicate / NYC EDC: Prop Tech
Axel Gimenez develops social-first stories that explore how people connect, learn, and build meaning in a digital world. Drawing from a background in motion design, product-focused storytelling, and documentary craft, he examines the ways technology, creativity, and culture shape each other and how clear, expressive visuals can help audiences understand what’s possible.