UI/X Storytelling
This page contains a wide range of animations I made to help tell the stories of technology, using the UI/X as the character of the story. There is a wide breadth of executions and styles, from stylized, simplified illustrations to bringing the actual UI and compositing into live-action footage.
Amazon
Convera
Wunderkind
Dubai Tourism
HCL
Axel Gimenez develops social-first stories that explore how people connect, learn, and build meaning in a digital world. Drawing from a background in motion design, product-focused storytelling, and documentary craft, he examines the ways technology, creativity, and culture shape each other and how clear, expressive visuals can help audiences understand what’s possible.