Axel Gimenez creates high-impact social stories that move modern brands and global audiences.
I blend internet culture, design instinct, and production mastery while leading multidisciplinary teams and managing complex budgets to shape content ecosystems that drive attention, affinity, and action across every major platform.
Headcount
A social-first voter campaign that turned celebrity followers into 300,000+ registered voters in three weeks.
Dominion Energy
Directed social-first duets that outperformed the hero commercial. Filmed on set during actor downtime to deliver higher-impact content on a fraction of the budget.
Directed and shot a social campaign inside the Empire State Building elevator, turning interns’ real pitches into a high-engagement series for LinkedIn.
Amazon Pay
Four years of film, design, and motion work that helped Amazon Pay evolve their identity, modernize their product storytelling, and consistently deliver high-performing campaigns.
"The team has loved partnering with you and all the work you’ve done has had such a tremendous impact (more than 300K actions & registrations from our campaigns alone – wow)."
Jackie Murphy
Chief Impact Officer, The Lede Company
Dutch Masters
Directed a branded doc + creator series where celebrity mentors guided emerging artists, generating culture-driven content that resonated with aspiring creators.
Petit Pas
Conceived and directed a playful brand film that clearly explained Petit Pas’ mission of sustainability and brought their story to life in an accessible way.
Danone
Directed a documentary inside Danone’s JAX manufacturing hub, highlighting the people, processes, and pride that power one of their key U.S. facilities.
"Axel is great to work with he is professional and talented. He has done great work on a variety of projects for us including photoshoots, videos and animation. We can always count on him, he is easy to work with and is very accommodating even on the toughest deadlines."
Pilar M. Belhuemeur
Greater Than One, Partner, Executive Creative Director
HPE
Repurposed TV campaign footage into social-native stories, refreshing the brand’s enterprise presence with high-efficiency, high-consistency content.
Afterpay
Transformed product elements into a sleek, fast-paced launch film that made Afterpay’s AI platform feel intuitive, powerful, and essential, leaving the client thrilled.
Creative Leadership & Vision
- Campaign ideation, content architecture, and creative direction
- Translating ambiguous problems into high-impact creative outcomes
- Leading multidisciplinary teams across strategy, design, production, and post
Executive Communication & Thought Leadership
- Shaping C-suite narrative arcs
- Develop premium content that elevates brand and leadership visibility
- Editorial + cinematic storytelling for influence and reputation
Motion, Film & Content Ecosystem Creation
- High-end motion design, editing, cinematography
- Brand films, explainers, short-form content, teasers
- Story structure frameworks rooted in internet culture
Social-Native Storytelling
- Platform-specific content systems for TikTok, Instagram, YouTube, LinkedIn, Threads, X
- Product demo storytelling that clarifies complex ideas
- Visual narrative development + retention-optimized structuring
Axel Gimenez develops social-first stories that explore how people connect, learn, and build meaning in a digital world. Drawing from a background in motion design, product-focused storytelling, and documentary craft, he examines the ways technology, creativity, and culture shape each other and how clear, expressive visuals can help audiences understand what’s possible.