Axel Gimenez

Comedy & Lifestyle Commercial Director

Axel is a commercial director specializing in comedy & lifestyle. You know, human moments.

As a former agency creative (BBDO NY, Atmosphere Proximity and Organic), I'm your inside man. Unlike other directors, I understand the development process because I’ve been there.

I combine the malarky of creative genius with the pragmatism of the commercial business to push the creative in all the right ways. As a partner, you can trust me to get the job done in a buttoned-up manner; so professional, it's fun. Whaaaaat?

Nine out of ten brands agree.


The tenth brand doesn’t know how to have fun.


Axel Gimenez is a commercial director that specializes in comedy and lifestyle.

I also direct episodic+film in various genres, including sci-fi, horror, and the absurd.

I like my commercials funny and heartfelt. And my narrative dark. Very dark.

It's like Yin & Yang—Fire & Ice. 


US Commercial Directing / EQUALS MANAGEMENT

Global Commercial Directing / AYLENE GARDINER AGENCY

Email: Scott Pugnetti & Andrii Alekseienko

Be my pen pal. I'll write back. Promise.