Headcount "Are You Good to Vote?" Social Campaign
Over three weeks, we turned 300,000 Instagram followers into registered voters.
With only eight weeks left until the U.S. presidential election, Headcount and The LEDE Company weren’t converting Instagram followers into registered voters. Even with the star power of Ariana Grande, Sabrina Carpenter, Ellen Pompeo, and others, plus VIP concert and movie premiere packages as prizes, the message wasn’t standing out in crowded social feeds.
The LEDE Company brought me onboard not just to design, edit, and animate posts, but to create stories that would feel authentic to each celebrity while driving the Headcount message home. Each post had to grab attention instantly while maintaining the personal tone of the celebrity, whether it was Ariana Grande’s bold aesthetic or Ellen Pompeo’s down-to-earth vibe.
Wins:
- Converted 300,000 Instagram followers into registered voters.
- Sabrina Carpenter became HeadCount’s most impactful artist….ever!
- Ariana Grande loved her videos so much she reposted them on TikTok.
"The team has loved partnering with you, and all the work you’ve done has had such a tremendous impact (more than 300K actions/registrations from our campaigns alone – wow). I know there’s been a lot of shifting sands as this client is chaotic, and there are so many stakeholders feeding in, so it has meant a lot to Lauren and to all of us that you’ve been such an effective, responsive, and all-around great vibes partner. THANK YOU!"
- Jaclyn Murphy, Chief Impact Officer at The Lede Company
Selected work from the campaign.
Ariana Grande
Universal Pictures sent me trailers and featurettes of the new Film "Wicked" that included the audio splits (!!!) to use for Ari's videos. This allowed me to recut the film to be exciting, engaging, and impactful for the Headcount Campaign by aligning the story to the campaign goals.
Sabrina Carpenter
I did a Times Square billboard for Sabrina. This is the mockup I made for her to approve.
Jenny Slate
I was given a flat jpg of Jenny's new book. From it, I was able to create the bird animation in the video.
Lili Reinhart, Ava Phillippe, Jennifer Garner, Regina Hall
With over a decade of expertise, Axel crafts compelling narratives across animation and live-action mediums. His motion design, animation, and commercial direction have elevated brands for Fortune 50 companies. Whether breathing life into corporate messaging through motion graphics or helming live-action commercials, Axel delivers visually stunning stories that captivate audiences.
From concept to execution, in studio or on set, Axel's versatile skillset ensures your brand's message doesn't just reach viewers—it resonates.