LAB

Alongside my client work, I design and ship AI-powered products through a design- and motion-led lens—using visual systems, narrative, and animation to help teams understand complex signals and make better decisions. Brandstillery and HypeMachine are two applied systems I’ve built to translate qualitative and quantitative data into clear, human-readable insight, bridging brand, performance, and strategy through thoughtful design and intelligent automation.

Hype Machine

HypeMachine is an AI social performance analyst that shows what’s working, how you compare to competitors, and exactly what to do next, tied to the goals that actually matter.

Real-time plot of all social channel posts over a year period.

AI Agent review of engagement performance.

AI Agent creates posts based on user uploaded artifacts, pdf, text, post history context, content performance, and user-set goals.

Brandstillery

Brandstillery is an AI-powered brand studio that turns raw ideas into clear positioning, expressive identity, and actionable direction, without the usual fluff or overthinking.

User questionnaire to give the AI agent context to develop a business marketing strategy. Each question has an AI helper to support the user and answer any questions.

The result is a downloadable marketing strategy deck created by an ai agent.