I love tech, but the jargon can be hard to follow. For this film, I had to bring the funny to the tech jargon for this "Anthem" that played at the HCL conference's opening night.
Axel Gimenez is a commercial director that specializes in comedy and lifestyle.
I also direct episodic+film in various genres, including sci-fi, horror, and the absurd.
I like my commercials funny and heartfelt. And my narrative dark. Very dark.
It's like Yin & Yang—Fire & Ice.