HCL "Anthem"

I love tech, but the jargon can be hard to follow. For this film, I had to bring the funny to the tech jargon for this "Anthem" that played at the HCL conference's opening night.


Axel Gimenez is a commercial director that specializes in comedy and lifestyle.

I also direct episodic+film in various genres, including sci-fi, horror, and the absurd.

I like my commercials funny and heartfelt. And my narrative dark. Very dark.

It's like Yin & Yang—Fire & Ice. 


I'm an independent director :)

Be my pen pal. I'll write back. Promise.