Hi Annmari!
It is a pleasure to e-meet you. Congrats on Hello Clarke. I love your work—especially the Komaza, Kinship, and City Harvest brand guidelines and icons.
As Pilar mentioned, we have a working relationship lasting over a decade. Today, I own and operate a production company, AGBK, specializing in motion graphics and live-action video.
AGBK works with agencies (GTO, BBDO, Edelman) and directly with brands (Amazon, Chobani). However, my sweet spot is working with smaller creative agencies like yours.
LIGHTHOUSE CREATIVE - A MINI CASE STUDY
"Your work is impeccable and allows us to
present ourselves as serious agency players."
I met Sam Slaughter, a co-founder, just as Lighthouse launched. At the time, the agency specialized in writing content, blog posts & white papers for their clients. One day, a client asked if they do video. Sam brought me in as their video resource. We have a client/vendor relationship, he gave me an agency email, and I act as the face of the video department.
Any branded content, animation, or live-action gets passed to me. I manage the client and do the work. AGBK has production insurance and payroll to handle all aspects of production, including managing project freelancers. I create a low-stress work environment and deliver projects on time and to high-quality standards.
At Lighthouse, project budgets typically range from $30K to $200K + 20% agency fee.
Over the last three years, I helped build Lighthouse's annual revenue from $1.5MM to $10MM.
From large agencies to design studios and direct to brand, I pride myself in doing great work and lifting partners to the success they strive for.
Below, I've curated some of my previous work that I think would be most interesting for you.
I look forward to connecting with you.
All the best,
Axel Gimenez
axel@agbk.nyc
310-403-8198
Amazon Pay, Digital Wallet
One of four fun videos created to promote new Amazon Pay tools & features.
Emirates, Hello Chicago
A promotional and call to entry animated video that celebrates Emirates' new flying route to Chicago.
Marchesa + Beau Joie
Video to showcase the unique limited collaboration between Marchesa & Beau Joie Champagne.
We Make, Brand Anthem
Animation that celebrates We Make as a place where people with autism can shine.
//Deets
Axel Gimenez is a commercial director that specializes in comedy and lifestyle.
I also direct episodic+film in various genres, including sci-fi, horror, and the absurd.
I like my commercials funny and heartfelt. And my narrative dark. Very dark.
It's like Yin & Yang—Fire & Ice.